Smart SEO Tips:If you own a business website or recently started your own blog, then you have most likely asked yourself this question at some point, possibly multiple times.
Well, the answer here is “Yes.” You can do it yourself and get your website on the top of search engine results yourself.
However, before you start doing Search Engine Optimization for your business website, it is important that you understand everything about it and how it works. Aiming to help you make your way to the top of search engine results, we’d like to share with you the top 10 smart SEO tips to do-it-yourself before hiring an SEO agency or consultant.
Understand Your Target Market and Audience with smart SEO tips
Whether you are planning to launch an SEO campaign or a marketing event, it is important that you understand your target market and customers. If you have a successful offline business and think you already know your consumers, it’s time you rethink on it as habits and behavior often differ online in comparison to the offline world. For example, a leading national store that stocks and sells curtains, might have much tougher competition from online-only curtain and blind retailers.
Master Keyword Research
Once you have successfully understood your target audience, it is the time that you understand your industry jargon and what most famous search terms are being used by the people you are planning to garget. Your customers might use different terms than your trade colleagues to look for services you offer online. Keyword research process provides a rounded understanding of search terms, key phrases, and also online demand for products or services.
There are multiple keyword search platforms available for free like Google’s Keyword Planner. You simply need to have an AdWords account, and Übersuggest, a Google suggest scraper tool.
Plan & Build Your Site
This is the next process of successfully enjoying better ranking on the search engines. Before you initiate the development process, you should have an idea of what pages on your website address your consumers’ search queries. Create a list of web pages you are going to have on your website with all top, mid, and low-tier web pages and their keyword focus forms the basis of your website’s architecture. Make sure to have corresponding pages on your site for each high and medium priority keyword.
If you love writing and expressing your views to your target audience, then it’s going to be an additional benefit to you. You can actually attract more visitors by blogging for your business website.
I am not advocating turning your business into a publishing company, but you can easily schedule weekly, bi-weekly, bi-monthly, or monthly updates. The content doesn’t need to be text. For example, an architectural firm could publish professionally taken photographs. This is the first choice of people who are seeking answer to the most common question “How to do SEO Myself?”
Create a Social Media Network
With millions of people actively communicating with each other on social media platforms, its power cannot be undermined. You can get connected to thousands of people by simply sharing a single post. It is also called as Social Media marketing (SMM). You can join Google+, Facebook, YouTube, Twitter and may other platforms to connect with your target audience. Social media enables you connect with your customers, and an audience for the content that you produce.
DIY Public Relation
Public relation has always been the top method of creating brand awareness. All you need to do is to know how to:
Establish and tell a compelling story about your brand:
- Pitch everyone, including journalists, bloggers, and social media influencers;
- Get media attention;
- Use social media to establish relationships and promote your brand.