WhatsApp for Business Launched in India – Know How to Set Up Account


A day after Tecraze reported that WhatsApp will be available for Indian merchants, the facebook-owned company has officially launched the app in the country. Indian merchants can now download the app from Google Play Store and start growing their businesses via their Android devices. Initially, the WhatsApp for business was made available for selected countries like US, UK, Italy, Indonesia and Mexico.

Although the company mentioned about the launch in India, but it was never expected to launch so soon.

According to the experts at tecraze.com, the app is built using the same platform as the WhatsApp Messenger that you’ve already used millions of times to get connected to your friends or family. However, WhatsApp for Business boasts of some really impressive features like

  • Verified profiles
  • Quick Replies
  • Greeting Messages
  • Away Messages, and more.

Small business owners are provided with the messaging statistics access for a given period of time.

Steps to get started with WhatsApp Business App

Step# 1: Download and install

The first step here is to download the app on your Android device. It is available on Google Play Store for the Indian users. You can install the app and provide contact number you wish to make WhatsApp Business with after giving all the permissions to the app. The business owners can easily convert their regular account to a business account with the same number.

Step# 2: Brand Name

Once the installation process is done and you’ve successfully registered your contact number on WhatsApp Business, it is the time that you give a name to the Business account.

Step# 3: Start growing

Once you set your brand name on WhatsApp Business, you are ready to grow your business as the app will redirect you to the chat window where you can easily communicate with your target audience or the people who’re already planning to deal with your business.

Step# 4: Settings

Feels like you’ve gone through all the procedures of installation process and setting up the merchant account on WhatsApp business. Now, you can tap on the settings and fill all your business related details such as the following:

  • Location
  • Business category
  • Description
  • Email address
  • Website
  • Business hours, and more.

For those who are unaware of the WhatsApp Business app, it is pertinent to know that the company has been running a pilot for the app with select Indian businesses like Book My Show and Make my Trip since last year. The company seems to be gradually increasing its ambit and getting new companies in the fold.

WhatsApp has clarified that the normal users can easily continue to use the app without changing their contact number or there is no need to download anything new.  WhatsApp Business app users have full control over the messages that they receive as they can block any number from a business account. Also, there is an option available to report the messages from Business accounts as spam if they are spammy in nature.


Please enter your comment!
Please enter your name here